Royals Hot Chicken
Louisville, KY

For a brand attitude refresh on their digital menuboards, the beloved downtown lunch spot wanted to push their new bar and beverage program, bring attention to an overhauled slate of new food options, and highlight their highly ’grammable monthly sandwich and milkshake specials. We landed on a look that echoes their interior redesign, delivers some of the exciting “gonzo” flavor they’re known for, and visible in a format that is easy to read from a distance, wherever you are in their typical out-the-door line.